Hello there! This is going to be a very special post on this blog. I'm going to convince you and give you seven reasons why you should pursue digital marketing as a career, or even if you don't want to make it a career, why you should learn this skill now. Some of these reasons are common and commonly thought of, but some of these reasons are not commonly thought of. I'm going to tell you from my experience why I think this is a very important skill to learn for almost anyone.
1.Digital Marketing Help to grow your Busnisses
Digital marketing skills can help you grow your own business. If you are a business owner and your business is in any way related to the internet, you have a single digital touchpoint with your customers, whether it's your website, social media, or any other digital platform. Learning digital marketing is important for you because it can help you validate if you are working with a freelancer or an agency. It's not necessarily important for you to run your own campaigns or create your own digital marketing strategy, but having the knowledge and skills in this field can be beneficial for your business.
If they are doing their best to make sure your business grows, it's not just about validating their approach or the campaign executions. You also need digital marketing skills to know about the different tools that can really help you grow your business.
Digital marketing basics: for example, there are tools that allow you to know exactly who is buying your software or any kind of product or service on your website. If you are a B2B company, you can identify the companies your customers are working for. This helps you to understand which companies to focus on and gain a better understanding of your prospective clients' persona.
2.You can be a Digital Demand
Now, the second reason we're going to discuss is the possibility of being a digital nomad. It's a dream for many people these days to be able to work from anywhere in the world. Digital marketing is one of the fields where you can achieve that goal or dream. All you need is a laptop and a Wi-Fi connection, and you can work from anywhere. Not only that, but you can also work for any client in the world. For example, if you're based in Dubai, you can have a client in the US and work for them easily because digital marketing is a global skill.
It's the same everywhere you go, with some minor changes and exceptions. For instance, if you're going to China, you need to know WeChat advertising, and if you're going to Russia, you need to know some platforms there. Overall, it's a global skill that allows you to work from anywhere and for anyone, whether you work for an agency, are a freelancer, or work for a client. All you need is a laptop and a Wi-Fi connection.
3 .Jobs for every taste
Now, the third reason is that there are a lot of career options available within digital marketing that can suit your interests. For example, if you have digital marketing skills, you can own your own business. Apart from that, if you want to work for others, you can work on a client-side for a product company where you coordinate with different stakeholders to grow the digital business of the company. On the other hand, if you are good at consulting businesses or account management, you can work on the service providing industry side, for example, a marketing agency. These two are very different in terms of work culture and environment. I have a post here discussing the benefits and pros and cons of working for a digital marketing agency or a client-side, which you can watch. Depending on your interests and taste, you can work on a client-side, agency, or be a freelancer and work only on projects that interest you. This is one good thing that is not available in many careers and industries.
4.specialization for every taste
The fourth reason to learn digital marketing is that it offers a vast range of career options. There are various specializations within digital marketing, each with unique characteristics that can cater to different individuals' work preferences and personality traits. For instance, if you enjoy storytelling, you can specialize in content creation or even become a meme expert. If you prefer long-term strategies, you can go for SEO specialization. If you are interested in human psychology and quick results, you can specialize in paid media. If you have a creative flair, you can explore creative and art direction roles. The options are endless. Moreover, digital marketing offers the flexibility to switch between specializations. If you are an expert in bi-reporting but later develop an interest in paid media, it's relatively easy to switch, given the overarching strategy that ties all digital marketing disciplines together. This flexibility and diverse career options make digital marketing an excellent field to pursue a career in.
5.You don't Need Any degree
The fifth reason to learn digital marketing is that it's a skill-driven industry. This means that companies value skills over educational degrees. I personally know many people who have succeeded in this field without a college or university degree. If you are good at what you do, companies will recognize your skills and not really care about your educational background. Therefore, if you do not have a degree and do not plan on getting one, digital marketing is a field where you can excel based on your skills and hard work.
6.Easy To Prove Your mettle
Our next reason is that digital marketing is easy to showcase and prove your skills. If you're an expert or have done good work, it's effortless to display your accomplishments. For instance, if you're a freelancer pitching to a client, you can easily show tangible metrics such as return on ad spend or cost per lead by showing them a screenshot of your work on Google Ads or DV360. This ability to showcase results is especially helpful if you're looking to start a business, become a freelancer or start an agency.
Another benefit of being skilled in digital marketing is that you're highly valued as a freelancer or team member within a company. You have a direct impact on a business, especially if the business is related to internet and digital advertising. Even if you join a company, you can demonstrate a difference in performance from day one, and they won't have to wait months or years to see how valuable you are. With the exception of SEO, which takes longer to show results, you can showcase your skills and make an impact immediately. This is another great reason to pursue a career in digital marketing.
This brings us to our final point, which is probably one of the most important. If you're like me, you've always wanted to create and own a business. Digital marketing makes it easier to do this.
7.Create Your Own Business
You can create or own a business with minimal investment, and start a business without any investment. Freelancing or being a digital nomad are examples of this. Creating a virtual agency is also easy with platforms like Fiverr and Upwork, where you can register for free and take on projects. As an agency, you need to collaborate with people of different expertise, like someone who can create strategies, run Google or Facebook ads, and do graphic designing. If you do it properly and follow business ethics, you can scale the business and have clients from anywhere in the world.
As a digital marketing expert, you can create websites or sell digital products like media plan templates and strategy templates for different industries. You can also create training content and sell courses in different digital marketing skills like drop shipping, FBA, and affiliate marketing. You can create a scalable business with no limit to how much money you can make.Digital marketing is an in-demand skill, and startups often offer a stake in the company in exchange for digital marketing expertise. However, digital marketing requires constant learning and keeping up with trends, user behavior, and psychology, which can be challenging.
Overall, there are many benefits to learning digital marketing skills or pursuing a career in this industry. If you think there are other benefits, please let me know in the comments. Thank you, and I'll see you in the next post!
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